Text message advertising is said to be the next big thing. This is because millions of people across the globe have embraced text messaging as an easy way to communicate. So much that they do it on such a regular basis it has become a part of them. Text messages are being used to vote for your favorite contestants in TV shows, to respond to polls among other things. Here is why this method works.
What is also good about text advertising apart from the fact that it works, is the fact that it is also cost effective. There will be no employees, no overhead, it will provide recurring income and can be done from anywhere (No more suite, ties or high heels in this business).
As a marketer this is a great way to impress your current clientele and also to attract new ones. Since these texts messaging advertising campaigns are automatic once you sign up you won’t have much work to do. You will have income generated each time your client pays their bill. When they would like to send out a message they will input this into a user friendly web form and send it off to customers. Did you see how much work you do? Almost none.
Text advertising does work. It is the newest marketing wave and will take over and be better than email marketing ever was and ever could be. This is an opt in method so you will never get complaints about unsolicited emails from anyone.
There has never been a more powerful way to reach customers in a personal one to one way. Messages are delivered directly to a prospects’ cell phone-the place where they conduct business and arrange their lives. 70% of the population carries a cellular device with them at all times and there are more cell phones in use in the U.S. than TV’s and personal computers combined.
It is immediate. An advertiser no longer has to wait for ads to be produced and placement made. A text message advertisement can be sent in minutes.
Only pay for the customers you reach. Text message advertising is permission-based. That means customers who want to hear from you and are most likely to buy from you are opting in and giving you permission to talk with them. An advertiser only pays for the messages sent to these interested parties.
The message is short and to the point. In today’s time-strapped world, a prospect needs to know about your offer in a succinct, meaningful way. Text messages are limited to no more than 160 characters, a perfect way to convey value quickly and efficiently.
It is inexpensive. Most bulk & mass text message services charge a small fee for campaign set-up and administration and messages can be sent for pennies each.
It is effective. Research shows that text message advertising has a response rate of 20-70%. It is a rate that far surpassed any other form of advertising.
It is engaging. No longer is it enough to place an ad that a prospect may read. You must engage them and get them to think about your offer. The interactive nature of text message advertising makes it one of the most engaging mediums available. Look what American Idol does by engaging an audience.